"The definition of cost
does not deny that the pain and time and trouble of producing some
events are influential in the measure of cost. But it does show
that these aspects enter into costs only by affecting the value of the best forsaken opportunities."
按 Alchian 的分析,若卡拉 OK 酒廊的服務變差會使他離開後更疲倦、心情變壞或晚上發惡夢等,便很可能會影響 the value of the best
forsaken opportunities,使去該卡拉 OK 酒廊消遺的成本上升!
Bad attributes of an action 一定不會影響成本,這說法明顯違反
common sense。例如,下大雨一方面會降低去公園散步的價值,另方面也會使去公園散步的成本上升。增加了什麼成本呢?例如,事後身體可能不適及增加了弄乾衣物的麻煩等。